An important piece of the SEO jigsaw is your link strategy, perhaps most importantly your backward link strategy (that is to say other websites linking to your website). It’s all very well creating a relevant fascinating website full of content, but unless you can persuade search engines that other authorities in your chosen subject matter are visiting it, they won’t credit it with as much importance as it deserves.
There are a number of ways to get other websites to link to you and this is perhaps the most rapidly changing part of SEO with the recent expansion of social computing and, dare I say it, “web 2.0”. Many businesses are starting to realise that this increased social interaction over the internet has created further scope to communicate to potential customers and increase website traffic.
This topic is broken down into the following sections: