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One Comment

  1. Pete

    Nice article Sam. I have also wondered why these sites rank so well with so many ‘off topic’ links. I noticed JS have moved down since you wrote this article, and they no longer have sitelinks for the term ‘SEO”.

    I guess there is a balance of giving the users information as well as commercial results. For example, if you query ‘loans’ you get loan companies, not Wikipedia.

    What it does prove is that footer links from off topic sites, if done in a high enough volume will still work.

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