I've worked with the web in various industries and various capacities for over 10 years. My web related roles have included: customer services, product development, design, client-side programming, 'back end' (ASP, ASP.Net, PHP & SQL) programming, project management and team management. In this time, I've amassed a considerable amount of knowledge about the many aspects of SEO and internet marketing.
I recognise that the landscape has changed considerably in the relatively short space of time that the web has existed and as technology has progressed, search engine optimisation has moved from being about keywords and link exchanges to providing users with useful content, so that search engines will recognise the usefulness. Social media has become an important factor in the equation, acting as a means of spreading the word about websites and services.
I have created this website with the intention of providing a repository of SEO related information in a structured format, as a guide for anyone with a website. In addition to this, the blog contains frequent updates reflecting the fluidity of SEO.
I hope you find it useful.
If you'd like to get in touch, feel free to drop me a line at: firstname.lastname@example.org
By Sam Langdon on June 8, 2011
Google, Bing and Yahoo! have recently joined forces to work with schema.org to agree on a convention designed to improve understanding of the structure of different types of data (e.g. books, films, recipes) on websites so they can be shown in search engine result pages. Data Types There are a large set of new data […]
By Sam Langdon on June 20, 2010
It’s been a while since I posted anything, due to various other commitments, so I’ll ease myself back in slowly with a short, not particularly SEO related post. WordPress 3.0 is out and has a number of nice new features – I’ve upgraded 2 websites automatically (one from 2.91, one from 2.92 on different hosts) […]
By Sam Langdon on April 19, 2010
Google Webmaster tools is useful for checking that your site is being indexed properly, looking at back-links and identifying 404’s, but the top ranking search stats have never been particularly useful. A recent upgrade has seen a graph and table of ranking and click through stats added, which is actually very handy. It shows how […]
By Sam Langdon on April 18, 2010
After Google recently announced it’s using speed as a ranking factor, Matt Cutts sensibly set panic-mongers at rest by explaining that it’s only a small part of the picture. Content, relevance, back links, accessibility and various other traditional SEO factors still account for the most part of how high your website will appear in the […]
By Sam Langdon on April 3, 2010
Today the iPad went on sale to the general public in the US. In the video I’ve included below from Mashable, a number of slightly deranged people (including ‘queuing enthusiast’ Greg Packer, competing for the claim for first in line with German blogger Richard Gutjahr) who have been waiting in line for several days are […]
By Sam Langdon on March 21, 2010
Occasionally you may wish to allow your computer screen to drift into soft focus and pick up a book. Of course, if you’re reading this blog, it’s likely to be an SEO book. To give you an idea where to start, I’ve ranked my top 5 SEO books on the market at the moment. It’s […]