SEO Content

It is often said:  “Content is King”. This certainly applies in the land of SEO. It may not be correct to put content above all else, but it’s certainly a major factor in keeping both users and search engines happy and perhaps the most indispensable. Without relevant, interesting, frequently updated content, users will not visit your website. And if they do get there, but don’t find what they’re looking for, they won’t come back.

This topic is broken down into the following sections:

  • Users first

    Why making user experience your top priority will naturally improve your search engine ranking.

  • Relevance

    How to make your content relevant, to improve search rankings and provide useful information for visitors.

  • Information Architecture

    SEO information architecture and taxonomy. How categorisation and structuring data can help you get noticed by search engines.

  • Keyword Density

    An explanation of keyword density and how it’s relevant in search engine optimisation.

  • Time Sensitive Content

    The importance of writing content related to a specific event, close to that event – also known as temporal relevance.

  • Page Titles and Meta Tags

    Meta tags for SEO – use and importance of description, keywords and other meta tags.

  • Sitemaps

    Site-maps and SEO. Used to tell search engines (especially Google) what your page structure is.