An important piece of the SEO jigsaw is your link strategy, perhaps most importantly your backward link strategy (that is to say other websites linking to your website). It’s all very well creating a relevant fascinating website full of content, but unless you can persuade search engines that other authorities in your chosen subject matter are visiting it, they won’t credit it with as much importance as it deserves.
There are a number of ways to get other websites to link to you and this is perhaps the most rapidly changing part of SEO with the recent expansion of social computing and, dare I say it, “web 2.0″. Many businesses are starting to realise that this increased social interaction over the internet has created further scope to communicate to potential customers and increase website traffic.
This topic is broken down into the following sections:
- 1 way, 2 way and many way links
The effect that different types of linking between websites has on SEO.
- Article Campaigns and Exchange
Article campaigns are an excellent way to receive one way traffic from other websites.
- Social Computing for Link Building
How to use social computing and social networking to increase traffic as part of an internet marketing strategy.
- Pay Per Click (PPC)
How and when to use pay per click (PPC) in conjunction with your SEO strategy.
- Free Directory Listing
A guide to free directory listing and discussion of how useful it is.
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