I thought this was a particularly pertinent post from Randfish at SEOmoz about the right way to get links to your website:
http://www.seomoz.org/blog/dont-ask-sites-for-links-find-people-and-connect
The crux of it is: don’t write to anonymous website contact email addresses asking for links; instead join the community (participating with relevant comments on blogs/social media sites that don’t just publicise your own content) and create useful content that the influential website owners (who you’ve created meaningful relationships with through your participation) will want to link to.
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